There's No Place Like Home: Applying Place Branding Principles to Your Farm

Author(s): Alaina Boyd | Michelle Lynn Childs | Megan Bruch Leffew | Jeanie Lim | Christopher T Sneed

Abstract

This publication explores the concept of place branding. It begins by outlining the fundamental aspects of place branding, including core components of image and positioning. Following that, the publication guides the reader through a series of activities designed to help them explore and define the brand of their own location – be it a farm or any other operation.